![]() ![]() ![]() When Facebook hit a billion active users in a day, every blog covering tech rushed to write about it. Every company that releases its DAU numbers calculates them in a different way, making them effectively useless even for comparisons between apps. You can’t do anything with a falling DAU except wonder what’s going wrong, and vice versa. ![]() If you haven’t stopped caring about vanity metrics-unique views, app downloads, registrations, etc.-you should.Ī lot of entrepreneurs have they’ve read The Lean Startup or heard about Facebook’s “7 friends in 10 days” growth hack and they’ve started to focus on metrics like daily active users (DAU). ![]()
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